• Mercedes-Benz is winning the luxury battle

    Posted on: January 8th, 2014 by admin 1 Comment

    Mercedes-Benz CLA 250 Edition 1, (C117), 2012

    The luxury battle in the U.S. has always been between BMW, Lexus, Audi and Mercedes-Benz. Up until 2011, Lexus was the top selling luxury brand in the U.S before being displaced by BMW. However, according to recent sales data, Mercedes’ U.S. sales increased by as much as 14% representing a total of 312,534 units in 2013 beating BMW to first place by as much as 3,254 units.

    From all indications this trend is here to stay for a while as Mercedes-Benz has not been relenting in their efforts to clinch substantial market share by introducing completely new vehicle models like the all-new A-Class, CLA Class, GLA Class etc, with relatively lower price tags and more appeal to younger buyers. In addition to the recent strategic moves by Mercedes-Benz, we are still expecting the all-new 2015 C-Class this year and also the impressive sales record of the all-new entry-level CLA sedan which racked up a respectable 12,000 units during its four months in the market are clear indicators.

    According to leftlanenews.com, the President and CEO of Mercedes-Benz USA affirmed that 2013 was an incredible year for Mercedes-Benz in every way and he went further to add that,  ”we saw record sales, flexed our muscles across the entire product line from top to bottom and brought the customer experience to an all-time high. With the help of our dealer partners and the entire organization behind us, we expect this beautifully choreographed series of product debuts to lead us to another phenomenal year in 2014.”

    Other sales data include; Toyota’s Lexus brand selling 273,847units and Audi hitting 158,061 vehicles in 2013.

     

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    One Response

    1. ball says:

      Thank you for share. I like design Benz car.

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